Xiaomi, the Chinese technology giant best known for its smartphones and consumer electronics, is making major strides in the electric vehicle (EV) sector. In just a few short years, Xiaomi Automobile has evolved from an ambitious startup idea to one of the fastest-growing EV makers in China. The company has already made headlines with the rapid success of its flagship sedan, the SU7, and its recently launched SUV, the YU7.
Now, the company has confirmed plans to expand into new overseas markets, with Europe being the first major international destination. However, European customers may need to wait a little longer before Xiaomi EVs officially arrive, as the brand is targeting 2027 for its entry into the continent.
Xiaomi’s Journey into the EV Market
Xiaomi first announced its intention to enter the EV sector in 2021, surprising many given its background in consumer technology rather than automotive manufacturing. However, the company quickly proved skeptics wrong by adopting a software-driven approach to vehicle development.
Modern EVs, often described as software-defined vehicles (SDVs), rely heavily on digital integration, making Xiaomi’s experience in electronics and mobile ecosystems a strong foundation for success. Within only four years, the brand launched its first model, the SU7 sedan, and then followed up with the YU7 SUV.
Summary Table
Key Point |
Details |
|---|---|
Company |
Xiaomi Automobile |
Flagship Models |
SU7 sedan, YU7 SUV |
Current Wait Times |
SU7: 41 weeks, YU7: 58 weeks |
Deliveries (Q2 2025) |
81,302 vehicles (up 197.73% YoY) |
Revenue (Q2 2025) |
RMB 20.6 billion ($2.87 billion) |
Gross Margin |
26.4% |
European Entry Target |
By 2027 |
Official Website |
The Rise of the SU7 Sedan
The Xiaomi SU7 was officially launched in 2024 and quickly became one of the most sought-after EVs in China. Within just 119 days, the company delivered 200,000 units a record that solidified Xiaomi as a serious contender in the automotive world.
The SU7 stands out for its sleek design, advanced software integration, and performance that rivals established competitors like Tesla. Demand has remained incredibly strong, with current delivery wait times extending up to 41 weeks.
The Arrival of the YU7 SUV
Not long after the SU7’s debut, Xiaomi introduced its second model: the YU7 SUV. Launched in May 2025, the YU7 was positioned directly against Tesla’s Model Y, which has long dominated the EV SUV segment.
The YU7 quickly captured attention with its cutting-edge features, competitive pricing, and strong performance. In fact, demand has outpaced supply so drastically that wait times for the YU7 now extend to 58 weeks.
Xiaomi’s CEO, Lei Jun, even went so far as to recommend that customers unwilling to wait consider alternatives from rivals like XPeng or Tesla. This unusual move highlights both the brand’s transparency and the immense supply challenges it currently faces.
Record Growth in Sales and Revenue
Xiaomi’s EV division is growing at an unprecedented pace. In the second quarter of 2025 alone, the company delivered 81,302 vehicles a year-over-year increase of nearly 198 percent. Compared to Q1 2025, deliveries still grew by more than 7 percent.
The company’s financial performance reflects this surge in demand. According to its unaudited Q2 2025 report, Xiaomi’s EV business generated RMB 20.6 billion (about $2.87 billion) in revenue, with gross margins reaching an impressive 26.4 percent.
Preparing for the European Market
Although Xiaomi continues to struggle with supply shortages in China, the company is actively laying the groundwork for expansion into Europe. During a recent earnings call, Xiaomi president William Lu confirmed that the brand intends to begin selling EVs in Europe by 2027.
Lu emphasized that while Xiaomi as a brand is already well known overseas for its electronics, its EVs remain relatively unknown. For this reason, the company is carefully researching and preparing for its European launch to ensure a smooth and impactful entry.
Testing and Recognition in Europe
Xiaomi is already making its presence felt in Europe, even before official sales begin. The company has been testing its vehicles at Germany’s famed Nürburgring track, one of the most respected proving grounds for high-performance cars.
In June 2025, Xiaomi set a record by securing the fastest lap for a mass-produced EV with its quad-motor SU7 Ultra. This achievement not only generated significant publicity but also positioned Xiaomi as a serious contender among European EV makers.
Additionally, Xiaomi was invited to join the Nürburgring’s exclusive testing program and has secured advertising partnerships around the circuit, including a sponsored curve on the Grand Prix Circuit. Even prestigious automakers like Ferrari have taken note of Xiaomi’s rapid rise, offering the young brand recognition and credibility in a highly competitive market.
Challenges Ahead
Despite its record growth, Xiaomi faces significant challenges before it can expand overseas. The main hurdle remains supply. With long delivery wait times already testing customer patience in China, the company must first stabilize its production capacity before committing to mass exports.
Nevertheless, these are considered “good problems” for Xiaomi. The high demand proves the brand’s strong positioning, and once supply catches up, the expansion into Europe could be highly successful.
Frequently Asked Questions
1. When will Xiaomi EVs be available in Europe?
A. Xiaomi plans to launch its EVs in Europe by 2027.
2. Which Xiaomi EV models are currently available in China?
A. The SU7 sedan and YU7 SUV are the two main models available in China.
3. What are the current delivery times for Xiaomi EVs?
A. As of 2025, the SU7 has a wait time of around 41 weeks, while the YU7 has a wait time of 58 weeks.
4. Has Xiaomi tested its EVs in Europe already?
A. Yes, Xiaomi has conducted tests at Germany’s Nürburgring track, where it set a record for the fastest lap by a mass-produced EV with the SU7 Ultra.
5. What challenges does Xiaomi face before expanding to Europe?
A. The company’s main challenge is resolving supply shortages to meet massive demand in China before committing to international sales.
Conclusion
Xiaomi’s journey from a smartphone manufacturer to a rapidly growing EV brand is nothing short of remarkable. With models like the SU7 and YU7 capturing massive demand in China, the company is now preparing for a bold step into Europe.
Although European customers will have to wait until 2027 to see Xiaomi EVs in showrooms, the brand is already building excitement through testing, partnerships, and performance benchmarks. If Xiaomi can resolve its supply chain challenges, it has the potential to become one of the leading EV players in Europe’s competitive market.
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