Lexus, the luxury automotive division of Toyota, has introduced a new initiative called the Lexus Smart Ownership Plan, designed to make luxury car ownership more flexible, affordable, and stress-free. Launched under the broader Lexus Promise programme, this new plan redefines the way buyers can access premium Lexus vehicles in India. It combines assured buyback value with easy Equated Monthly Instalments (EMIs), offering buyers financial flexibility and peace of mind regarding depreciation and resale.
With this initiative, Lexus aims to break traditional barriers associated with luxury car ownership, ensuring that more aspirational buyers can experience the brand’s premium products without being tied down by long-term financial commitments.
Key Benefits of the Lexus Smart Ownership Plan
The Smart Ownership Plan is tailored for first-time luxury car buyers as well as existing Lexus customers looking to upgrade. Some of the major benefits include:
1. Flexible EMI Options
Customers can choose low and manageable EMIs, making luxury car ownership more accessible. This approach ensures that buyers can enjoy premium vehicles without stretching their budgets.
2. Assured Buyback
One of the standout features of this plan is the assured buyback option. At the end of the ownership term, buyers are guaranteed a Guaranteed Future Value (GFV), eliminating uncertainties around resale and depreciation. The GFV ensures that the customer knows exactly how much the vehicle will be worth at the end of the contract.
3. Multiple End-of-Term Options
At the conclusion of the tenure, customers have three choices:
- Return the Vehicle: Hand back the car with no further obligations.
- Retain the Vehicle: Keep the car by paying the pre-agreed Guaranteed Future Value.
- Upgrade the Vehicle: Exchange for a new Lexus model with the latest features, technology, and design.
4. Shorter Upgrade Cycles
The plan allows owners to upgrade their Lexus every three to five years, ensuring they always have access to the newest models, enhanced safety, and performance improvements.
5. Stress-Free Ownership
Since the plan removes the burden of resale negotiations and depreciation concerns, customers enjoy a premium, worry-free ownership experience.
Quick Summary Table
Feature |
Details |
|---|---|
Programme Name |
Lexus Smart Ownership Plan |
Launched Under |
Lexus Promise |
Key Benefit |
Easy EMIs + Assured Buyback |
Models Covered |
Lexus ES, NX, RX |
Assured Buyback (GFV) |
Guaranteed resale value at end of term |
Customer Options at Term-End |
Return, Retain (pay GFV), or Upgrade |
Upgrade Cycle |
Every 3 to 5 years |
Standard Warranty |
8 years / 1.60 lakh km |
Service Support |
Lexus Luxury Care package (up to 8 years) |
Starting Price |
Rs 68.02 lakh (ex-showroom) |
Official Website |
Lexus Models Covered Under the Smart Ownership Plan
The Smart Ownership Plan is applicable to three Lexus models currently sold in India:
- Lexus ES – A luxury sedan that blends comfort, refinement, and hybrid efficiency.
- Lexus NX – A stylish and modern luxury SUV designed for urban sophistication.
- Lexus RX – A flagship luxury SUV offering advanced safety, performance, and cutting-edge technology.
Warranty and Service Support
Lexus enhances the ownership experience further by providing strong after-sales support. All Lexus models in India come with:
- Standard Warranty: 8 years or 1,60,000 km, whichever comes earlier.
- Lexus Luxury Care Service Package: Customisable plans covering up to 8 years, offering convenience and comprehensive maintenance.
This ensures customers not only enjoy peace of mind during ownership but also maintain the long-term value and performance of their vehicles.
How Guaranteed Future Value (GFV) Works
Guaranteed Future Value is a predetermined amount that reflects the car’s value at the end of the financing term. By fixing the resale price in advance, Lexus protects customers from market fluctuations and depreciation losses. This feature:
- Provides financial security.
- Simplifies the decision-making process at the end of ownership.
- Enables hassle-free upgrades to newer models.
Lexus India Line-up and Pricing
Lexus India currently retails the following models:
- Lexus ES – Starting from Rs 68.02 lakh (ex-showroom).
- Lexus NX – Premium luxury SUV positioned above the ES.
- Lexus RX – The flagship luxury SUV in the Lexus India portfolio.
These models cater to different segments of luxury car buyers, all of whom can now benefit from the Smart Ownership Plan.
FAQs
1. What is the Lexus Smart Ownership Plan?
A. It is a financing plan that allows buyers to own Lexus vehicles through easy EMIs while also benefiting from an assured buyback option.
2. Which Lexus models are included in the plan?
A. Currently, the plan covers the Lexus ES, Lexus NX, and Lexus RX.
3. What does Assured Buyback mean?
A. Assured Buyback ensures a Guaranteed Future Value (GFV) at the end of the ownership term, eliminating uncertainty around resale and depreciation.
4. Can I upgrade to a new Lexus model under this plan?
A. Yes, customers can choose to upgrade to a new Lexus every 3 to 5 years, ensuring access to the latest technology and design.
5. What warranty do Lexus cars come with in India?
A. Lexus cars in India come with an 8-year/1.60 lakh km warranty as standard.
6. Where can I get more details about the plan?
A. You can visit the official Lexus India website: https://www.lexusindia.co.in.
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